By Mischa Truong-Tran
Buildatribe.com – Social Media Consultants
St. Louis, MO
I was consulting with an organization recently who knew how to generate significant traffic toward a special offer on their website. They used social media marketing, video marketing, email marketing, SEO, and mobile marketing extremely well.
The site traffic consisted of their ideal prospects. The offer seemed attractive and all the site visitors were required to do to get their special offer was to enter their name and email address.
Unfortunately, hardly anyone took action. The company was extremely disappointed.
Here’s what they discovered about their social media strategies and the advice they got from top social media experts and social media consultants. It didn’t matter if they believed their special offer was attractive, because the marketplace showed them it wasn’t.
They also learned the value of having a large group of social media followers and solid, targeted, Internet traffic to their website. Because they had so many of their ideal prospects reject and ignore their offer, they found out quickly (and relatively inexpensively) that it was a miss.
Finally, they discovered that all was not lost. Viral marketing was still a possibility. Their special offer designed to capture leads wasn’t like a tattoo, they could change it. Obviously it was necessary if they planned on achieving better results from their social media campaigns and social media strategy.
Here’s the point. If a special offer built to generate leads or orders isn’t working, change it quickly and move on. Don’t become emotionally attached to the idea of being right or wrong about what you think your ideal prospects are or aren’t interested in. If you ask enough of your ideal prospects and clients about what they like and don’t, they will tell you.
Here’s a link to the video: http://www.youtube.com/watch?v=Hwo3BvXnj54
