Why the Failure of Social Media Strategies and Social Media Strategy?

Posted on: February 3, 2012 by admin

Why do many fundamentally sound social media strategies fail? How, when and why should you adjust your social media strategy?

Social Media and Online Marketing Content: Learn to Sell Free

Posted on: November 15, 2011 by admin

By Mason Duchatschek Social Media Marketing Consultant - St. Louis, MO   Want to generate a greater number of  leads from your social media marketing, email marketing and other internet marketing endeavors?  If so, then here is something to ponder.   In Seth Godin’s book, Free Prize Inside he proclaimed the importance of giving value to potential customers without charging them.  There are plenty of outstanding reasons to give people access to your most valuable ideas and other items without charging them each time. It minimizes prospects’ perceived levels of risk and generates word of mouth referrals. It can also get you useful feedback and orders.   Recently I was having a discussion with a friend of mine named Russ Henneberry.  He is a content marketing expert in St. Louis, Missouri and an active social media marketing, online marketing and email marketing thought leader whom I respect very much.     He says, “You...

Content Creation: A Social Media & Online Marketing Tip

Posted on: September 22, 2011 by admin

By Mason Duchatschek St. Louis Social Media and Internet Marketing Expert   Is everybody urging you to create a presence on Facebook, Linked In, Twitter and other social media sites if you want to sell online?  Are they correct?   The right answer is yes and no.  The answer is “Yes” because people can’t buy from businesses they can't find.  If your competition is getting found and you aren't, then you are at a tremendous disadvantage.   The answer is “No” if you aren’t regularly offering anything new or fabulous.  The only thing worse than doing nothing is doing something that embarrasses your company.   When talking about online marketing, email marketing, video marketing and article marketing, establishing a presence on social media marketing sites is a good start, but to be outstanding,...

Social Media & Online Marketing: Quit Driving Slow in the Fast Lane

Posted on: June 9, 2011 by admin

Do your employees feel like they are stuck behind someone driving slow in the fast lane when they come to work? If you or your company leaders are not embracing email marketing, social media marketing, video marketing and social media marketing then your "old school" methods could be holding you back. It doesn't have to be that way!

Social Media Marketing Basics: Don't Screw This Up

Posted on: May 24, 2011 by admin

If you are in charge of online marketing, text marketing or social media marketing, then don't make this common mistake...

Credibility Factor: Get Paid More Using Video Marketing & Social Media Strategies

Posted on: May 3, 2011 by admin

What separates you and the highest paid professionals in your field? Could an increase in your credibility lead to your ability to charge more for your services and attract more clients? How can article marketing, video marketing and social media marketing help?

Social Media Strategy: Silence Your Critics or Love the Hate?

Posted on: April 15, 2011 by admin

What should you do when people try to ruin you or your reputation online? Should you attempt to silence your critics? Consider the following.

Viral Marketing Secrets & Social Media Marketing Strategies Hiding in Plain Sight

Posted on: April 14, 2011 by admin

What viral marketing and social media marketing secret is hiding in plain sight? What online website promotion and internet branding strategy is right in front of your face? Hint: It's a lesson I learned after spending some time with a reality TV star from the show Survivor