Social Media and Online Marketing Content: Learn to Sell Free

Posted on: November 15, 2011 by admin

By Mason Duchatschek Social Media Marketing Consultant - St. Louis, MO   Want to generate a greater number of  leads from your social media marketing, email marketing and other internet marketing endeavors?  If so, then here is something to ponder.   In Seth Godin’s book, Free Prize Inside he proclaimed the importance of giving value to potential customers without charging them.  There are plenty of outstanding reasons to give people access to your most valuable ideas and other items without charging them each time. It minimizes prospects’ perceived levels of risk and generates word of mouth referrals. It can also get you useful feedback and orders.   Recently I was having a discussion with a friend of mine named Russ Henneberry.  He is a content marketing expert in St. Louis, Missouri and an active social media marketing, online marketing and email marketing thought leader whom I respect very much.     He says, “You...

Social Media & Online Marketing Content: No Guts - No Cred!

Posted on: November 4, 2011 by admin

By Mason Duchatschek Social Media Marketing Consultant - St. Louis, MO   A major traffic accident can tie up traffic for several hours.  Why does it take so much longer to clear up traffic after an accident than is necessary? Everyone wants to see the damage and drama if there is any to be seen. They slow down or stop to see what is going on.  They are curious.  When there is nothing special to look at, they keep driving.   When talking about online marketing, email marketing, video marketing, article marketing, and social media marketing, you and your ideas  will be ignored, ridiculed or forgotten if you stick with politically correct, plain, or  boring content.  I’m not suggesting that you manufacture outrage or say thoughtless things that hurt people's feelings or cause unnecessary harm to others.  I am just encouraging you to be honest.  Authenticity, or lack thereof is transparent.   If...

Credibility Factor: Get Paid More Using Video Marketing & Social Media Strategies

Posted on: May 3, 2011 by admin

What separates you and the highest paid professionals in your field? Could an increase in your credibility lead to your ability to charge more for your services and attract more clients? How can article marketing, video marketing and social media marketing help?

Social Media Strategy: Silence Your Critics or Love the Hate?

Posted on: April 15, 2011 by admin

What should you do when people try to ruin you or your reputation online? Should you attempt to silence your critics? Consider the following.