Social Media Strategist: Three Rules of Online Content Creation

Posted on: January 13, 2012 by admin

What do social media consultants, social media strategists and online marketing experts say your internet marketing content must do to be effective?

Social Media Marketing and Internet Marketing: True Focus

Posted on: December 10, 2011 by admin

What SHOULD be the focus of your social media marketing efforts and social media strategies? (Hint: It's not about you.)

Social Media Marketing Content: Solve Problems or Expose Opportunity

Posted on: November 18, 2011 by admin

By Mason Duchatschek Social Media Marketing Consultant - St. Louis, MO   I used to register and visit educational programs and seminars frequently.  I would regularly sit up front too.  Now, I make it a point to do the opposite.    Now, whenever I attend the conferences that feature numerous different experts all speaking simultaneously in different places, I choose the one that sounds most meaningful and pick a seat near the back of the room.  Why?  Because I vote with my feet.   If a presenter is putting me to sleep or isn't offering me new ideas or strategies, then I want to get out of there as fast as I can.  I can't afford to waste my time.   I used to be conflicted because I didn’t want to be rude or disruptive if I wanted to leave. I didn’t want to be trapped there either.   When discussing online marketing, email marketing, video marketing, article...

Social Media & Online Marketing Content: No Guts - No Cred!

Posted on: November 4, 2011 by admin

By Mason Duchatschek Social Media Marketing Consultant - St. Louis, MO   A major traffic accident can tie up traffic for several hours.  Why does it take so much longer to clear up traffic after an accident than is necessary? Everyone wants to see the damage and drama if there is any to be seen. They slow down or stop to see what is going on.  They are curious.  When there is nothing special to look at, they keep driving.   When talking about online marketing, email marketing, video marketing, article marketing, and social media marketing, you and your ideas  will be ignored, ridiculed or forgotten if you stick with politically correct, plain, or  boring content.  I’m not suggesting that you manufacture outrage or say thoughtless things that hurt people's feelings or cause unnecessary harm to others.  I am just encouraging you to be honest.  Authenticity, or lack thereof is transparent.   If...

Content Creation: A Social Media & Online Marketing Tip

Posted on: September 22, 2011 by admin

By Mason Duchatschek St. Louis Social Media and Internet Marketing Expert   Is everybody urging you to create a presence on Facebook, Linked In, Twitter and other social media sites if you want to sell online?  Are they correct?   The right answer is yes and no.  The answer is “Yes” because people can’t buy from businesses they can't find.  If your competition is getting found and you aren't, then you are at a tremendous disadvantage.   The answer is “No” if you aren’t regularly offering anything new or fabulous.  The only thing worse than doing nothing is doing something that embarrasses your company.   When talking about online marketing, email marketing, video marketing and article marketing, establishing a presence on social media marketing sites is a good start, but to be outstanding,...

Credibility Factor: Get Paid More Using Video Marketing & Social Media Strategies

Posted on: May 3, 2011 by admin

What separates you and the highest paid professionals in your field? Could an increase in your credibility lead to your ability to charge more for your services and attract more clients? How can article marketing, video marketing and social media marketing help?