By Mason Duchatschek
Buildatribe.com – St. Louis, MO
Social Media Marketing Consultants
A buddy I know spent a huge chunk of his career in the field of mobile marketing. If you’ve ever gone to a big public event or festival and seen the large vehicles and/or trailers with interactive exhibits promoting different products or services, then that is the type of work I’m referring to.
The organizations he worked for invested significant money and time to promote specific brands, products and services. He informed me that millions of individuals had toured their mobile marketing exhibits. Want to guess what happened after they did?
Absolutely nothing happened. The displays failed to gather a single name or email address. There was no follow up system in place to continually communicate the value of their propositions or make special offers either.
His clients had figured out how to get discovered, but failed to capture important contact data. They also failed to have a system in place to convert those prospects into customers.
As my co-author Allen Minster always says when it comes to internet marketing, “If you’re going to pay for it, you better figure out a way to get paid for it.” So, if you don’t have a way to capture leads or a way to follow up consistently and turn them in to customers, don’t waste your money until you do.
Here's a link to the video: http://www.youtube.com/watch?v=d-Wod5hvdv8
Wordpress is a good move. It's hard to go wrong..
Thanks!