By Mischa Truong-Tran
Social Media Expert / Social Media Strategist – St. Louis, MO
Do you recall what it was like to be a music fan before the arrival of music videos? If you grew up after MTV was launched or can’t recall what it was like when all they did was play music videos, then I challenge you to imagine what it was like for those of us who are a bit older.
We had few choices available. We had the option to purchase a band’s record, hear their songs on the radio or read what others said about them in magazines. If we were fortunate, our favorite band might come play a concert close by every once in awhile.
Video changed everything. Today, we have the opportunity to view band interviews, viral marketing videos and concert footage and all we have to do is log in to YouTube.
What does any of this have to do with social media marketing, email marketing, facebook marketing, twitter marketing or other forms of online marketing? Everything.
YouTube marketing and video marketing makes it possible for you to promote yourself and use social media for business. You can apply social media strategy and social media strategies from top social media consultants and social media experts to promote your business ideas in your industry niche just like rocks stars learned to do in theirs.
Video creation, production and distribution technologies are so simple to use and surprisingly affordable that you don’t have to be a millionaire rock star to use videos to your advantage. If you aren’t willing to make internet video production and video marketing part of your internet marketing strategy, then it is my belief that you will be forgotten or ignored in the wake of those who do.
